A new look for a procurement strategy platform.
Ignite - Brand Refinement
A new look for a procurement strategy platform.
Ignite - Brand Refinement
(Services)
(Services)
Branding
Branding
,
,
Art Direction
Art Direction
,
,
Web Design
Web Design
(Industry)
(Industry)
Procurement tech
Procurement tech
(Year)
(Year)
2025
2025
(Information)
(Information)
Ignite is an Oslo-based startup building a platform for sustainable procurement and compliance. As the product matured and regulatory complexity increased, the brand needed to evolve — shifting from early-stage expressiveness to a clearer, more confident identity that could support credibility, scale, and trust.
The project focused on refining the existing brand rather than replacing it: strengthening structure, sharpening hierarchy, and aligning visual expression with Ignite’s growing strategic role in the sustainability space.
Ignite is an Oslo-based startup building a platform for sustainable procurement and compliance. As the product matured and regulatory complexity increased, the brand needed to evolve — shifting from early-stage expressiveness to a clearer, more confident identity that could support credibility, scale, and trust.
The project focused on refining the existing brand rather than replacing it: strengthening structure, sharpening hierarchy, and aligning visual expression with Ignite’s growing strategic role in the sustainability space.
(Information)
(Information)
Ignite operates in a complex and regulation-heavy domain, but speaks to users who need clarity, not abstraction.
The challenge was to:
increase perceived credibility without becoming corporate
communicate complexity without visual noise
balance data-driven content with an approachable, human tone
The brand had to work equally well across product surfaces, marketing pages, and content formats such as webinars and social communication.
Ignite operates in a complex and regulation-heavy domain, but speaks to users who need clarity, not abstraction.
The challenge was to:
increase perceived credibility without becoming corporate
communicate complexity without visual noise
balance data-driven content with an approachable, human tone
The brand had to work equally well across product surfaces, marketing pages, and content formats such as webinars and social communication.
(Information)
(Information)
The refinement focused on confidence through clarity.
Defining clearer visual rules, strengthening consistency, and giving the brand a more composed presence. The goal was to position Ignite as a knowledgeable guide: informed, structured, and pragmatic, rather than overly expressive or conceptual.
This strategic shift informed every design decision, from typography and colour usage to layout and motion principles.
The refinement focused on confidence through clarity.
Defining clearer visual rules, strengthening consistency, and giving the brand a more composed presence. The goal was to position Ignite as a knowledgeable guide: informed, structured, and pragmatic, rather than overly expressive or conceptual.
This strategic shift informed every design decision, from typography and colour usage to layout and motion principles.
(Information)
(Information)
The visual language combines bold colour blocks, structured layouts, and a distinctive graphic system to create a recognisable and ownable brand presence.
Colour is used with intention, as a way to organise information, guide attention, and differentiate content types across touchpoints. Graphic elements function as modular building blocks, allowing the brand to scale across formats while remaining cohesive.
Typography reinforces clarity and authority, supporting dense informational content without feeling heavy. Photography and imagery introduce warmth and context, grounding the brand in real environments and real people.
The visual language combines bold colour blocks, structured layouts, and a distinctive graphic system to create a recognisable and ownable brand presence.
Colour is used with intention, as a way to organise information, guide attention, and differentiate content types across touchpoints. Graphic elements function as modular building blocks, allowing the brand to scale across formats while remaining cohesive.
Typography reinforces clarity and authority, supporting dense informational content without feeling heavy. Photography and imagery introduce warmth and context, grounding the brand in real environments and real people.
(Information)
(Information)
The refined system was applied across:
website and landing pages
product communication
webinar and event materials
social media and campaign assets
Each application prioritised consistency and recognisability while remaining flexible enough to adapt to different levels of complexity and attention.
The refined system was applied across:
website and landing pages
product communication
webinar and event materials
social media and campaign assets
Each application prioritised consistency and recognisability while remaining flexible enough to adapt to different levels of complexity and attention.
(Information)
(Information)
The brand refinement positioned Ignite as a more mature and trustworthy platform, ready to support larger organisations and more demanding regulatory requirements.
The final identity balances clarity with character, enabling Ignite to communicate sustainability not as an abstract ideal, but as a practical, actionable discipline.
The brand refinement positioned Ignite as a more mature and trustworthy platform, ready to support larger organisations and more demanding regulatory requirements.
The final identity balances clarity with character, enabling Ignite to communicate sustainability not as an abstract ideal, but as a practical, actionable discipline.
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