(about)
ELENA PEZZETTA
(information)
(information)
I'm a senior product designer based in Copenhagen, with six years across complex B2B products and brand systems. I've worked embedded with industrial engineers at Aize, led discovery and concept work at Ignite, and built both the company-facing and worker-facing experience at COMOD from scratch. I work best when I'm close to the problem — talking to users before touching Figma, and staying in the build cycle long enough to see what actually ships.
My background spans product and brand, which I've found useful: brand work sharpens how you think about coherence and trust; product work keeps you honest about whether something actually functions.
Outside of work I spend time on hikes, go to exhibitions, work out, and build things with AI tools I didn't know existed six months ago.
I craft thoughtful design solutions that inspire and connect people and organizations, driving positive change. Rooted in curiosity and driven by clarity, my work spans digital experiences, visual identities, and strategy. I collaborate closely with clients to shape ideas into purposeful, enduring design — whether launching something new or refining the familiar. Every project is an opportunity to create with intention, guided by a commitment to detail, relevance, and resonance.
QUICK LINKS:
QUICK LINKS:
I care about systems as much as screens. A well-structured component or a clear information architecture does more lasting work than a polished visual layer on top of something that doesn't quite work. That said, I think craft matters — how something looks shapes whether people trust it, and trust is hard to recover once it's gone. I also think a lot about who gets left out when we design only for the ideal user — accessibility and inclusion aren't compliance checkboxes to me, they're the part where design either holds up or doesn't.
I care about systems as much as screens. A well-structured component or a clear information architecture does more lasting work than a polished visual layer on top of something that doesn't quite work. That said, I think craft matters — how something looks shapes whether people trust it, and trust is hard to recover once it's gone. I also think a lot about who gets left out when we design only for the ideal user — accessibility and inclusion aren't compliance checkboxes to me, they're the part where design either holds up or doesn't.
Lately I've been pushing further into AI-augmented practice: building functional prototypes with Cursor, synthesizing research faster with Claude, and shipping components directly from a Figma design system to a live codebase. It's changed how quickly I can go from an instinct to something testable.
Lately I've been pushing further into AI-augmented practice: building functional prototypes with Cursor, synthesizing research faster with Claude, and shipping components directly from a Figma design system to a live codebase. It's changed how quickly I can go from an instinct to something testable.
(Approach)
(Approach)
01
Research
I start by understanding the domain before the interface — what people are actually trying to do, where things break, what vocabulary they use. That means talking to users, mapping existing flows, and sitting with the problem before proposing anything.
01
Research
I start by understanding the domain before the interface — what people are actually trying to do, where things break, what vocabulary they use. That means talking to users, mapping existing flows, and sitting with the problem before proposing anything.
01
Research
I start by understanding the domain before the interface — what people are actually trying to do, where things break, what vocabulary they use. That means talking to users, mapping existing flows, and sitting with the problem before proposing anything.
02
Experimentation
With a clear problem in place, I explore directions — from rough sketches to interactive prototypes. I test early, challenge assumptions, and stay close to what actually works rather than what looks good in isolation.
02
Experimentation
With a clear problem in place, I explore directions — from rough sketches to interactive prototypes. I test early, challenge assumptions, and stay close to what actually works rather than what looks good in isolation.
02
Experimentation
With a clear problem in place, I explore directions — from rough sketches to interactive prototypes. I test early, challenge assumptions, and stay close to what actually works rather than what looks good in isolation.
03
Implementation
I translate validated concepts into detailed UI with full state coverage — components, edge cases, handoff specs. I stay close to engineering through build, not just at the moment of handoff.
03
Implementation
I translate validated concepts into detailed UI with full state coverage — components, edge cases, handoff specs. I stay close to engineering through build, not just at the moment of handoff.
03
Implementation
I translate validated concepts into detailed UI with full state coverage — components, edge cases, handoff specs. I stay close to engineering through build, not just at the moment of handoff.
(by the numbers)
(by the numbers)
Projects with an extensive portfolio of diverse clients and industries.
18
Projects with an extensive portfolio of diverse clients and industries.
18
Countries. My work reflects the global reach and localized expertise.
08
Countries. My work reflects the global reach and localized expertise.
08
Awards that reflect my ongoing commitment to quality and innovation, and recognize my contributions within the industry.
7
Awards that reflect my ongoing commitment to quality and innovation, and recognize my contributions within the industry.
7
(Recognition)
(Recognition)
2025
Milano Digital Week
Milano Digital Week
Winning project
wining project
Sclerosi multipla
Sclerosi multipla
Devs for Health in HIV
Devs for Health in HIV
Winning project
winning project
fHIVe
fHIVe
Save The Children
Save The Children
Winning photographer
winning photographY
In her eye
In her eye
Scatti Attivi
Scatti Attivi
Finalist photographer
winning photographY
Fast & Slow
Fast & Slow
Serendipia
CSSDA
Winning photographer
winning photographY
Alright
Alright
2024
Fuori dal Comune
Fuori dal Comune
Winning photographer
winning photographY
Kinetic Form
Kinetic Form
Il coraggio delle donne
Il coraggio delle donne
Winning photographer
winning photographY
Polestar
Polestar
2023
The future is an invisible playground.
The future is an invisible playground.
The future is an invisible playground.