(about)
ELENA PEZZETTA
(information)
(information)
I craft thoughtful design solutions that inspire and connect people and organizations, driving positive change. Rooted in curiosity and driven by clarity, my work spans digital experiences, visual identities, and strategy. I collaborate closely with clients, engineers, product managers and stakeholders to shape ideas into purposeful, enduring design — whether launching something new or refining the familiar. Every project is an opportunity to create with intention, guided by a commitment to detail, relevance, and resonance.
I craft thoughtful design solutions that inspire and connect people and organizations, driving positive change. Rooted in curiosity and driven by clarity, my work spans digital experiences, visual identities, and strategy. I collaborate closely with clients to shape ideas into purposeful, enduring design — whether launching something new or refining the familiar. Every project is an opportunity to create with intention, guided by a commitment to detail, relevance, and resonance.
QUICK LINKS:
QUICK LINKS:
I believe good design is equal parts form and function. Every project begins with listening — to your story, your audience, and your goals. From there, I combine research, intuition, and craft to build design systems that not only look good, but work beautifully. My process is transparent, collaborative, and flexible — tailored to meet the needs of each client and project.
I believe good design is equal parts form and function. Every project begins with listening — to your story, your audience, and your goals. From there, I combine research, intuition, and craft to build design systems that not only look good, but work beautifully. My process is transparent, collaborative, and flexible — tailored to meet the needs of each client and project.
I partner with ambitious startups, cultural institutions, and established brands who value design as a strategic tool. Whether it’s a full-scale digital product or a refined visual identity, I bring the same level of care and curiosity to every collaboration.
I partner with ambitious startups, cultural institutions, and established brands who value design as a strategic tool. Whether it’s a full-scale digital product or a refined visual identity, I bring the same level of care and curiosity to every collaboration.
(Approach)
(Approach)
01
Research
This is the first step in defining the objectives of the project. Information is gathered from various sources, such as interviews, audits, and research. The research is the carefully analysed to inform the brand strategy.
01
Research
This is the first step in defining the objectives of the project. Information is gathered from various sources, such as interviews, audits, and research. The research is the carefully analysed to inform the brand strategy.
01
Research
This is the first step in defining the objectives of the project. Information is gathered from various sources, such as interviews, audits, and research. The research is the carefully analysed to inform the brand strategy.
02
Experimentation
In this phase I will define how your organization wishes to be perceived by consumers, or what are the best possible ways for users to reach their goals. What makes it unique? What do you want people to think and feel about your product or service?
02
Experimentation
In this phase I will define how your organization wishes to be perceived by consumers, or what are the best possible ways for users to reach their goals. What makes it unique? What do you want people to think and feel about your product or service?
02
Experimentation
In this phase I will define how your organization wishes to be perceived by consumers, or what are the best possible ways for users to reach their goals. What makes it unique? What do you want people to think and feel about your product or service?
03
Refinement
Based on the research, strategic designs solutions will be explored. Multiple routes will be presented and the selected will be further developed. This includes low, mid and high fidelity wireframes, prototypes and animations.
03
Refinement
Based on the research, strategic designs solutions will be explored. Multiple routes will be presented and the selected will be further developed. This includes low, mid and high fidelity wireframes, prototypes and animations.
03
Refinement
Based on the research, strategic designs solutions will be explored. Multiple routes will be presented and the selected will be further developed. This includes low, mid and high fidelity wireframes, prototypes and animations.
(by the numbers)
(by the numbers)
Projects with an extensive portfolio of diverse clients and industries.
18
Projects with an extensive portfolio of diverse clients and industries.
18
Projects with an extensive portfolio of diverse clients and industries.
18
Countries. My work reflects the global reach and localized expertise.
03
Countries. My work reflects the global reach and localized expertise.
03
Countries. My work reflects the global reach and localized expertise.
03
Awards that reflect my ongoing commitment to quality and innovation, and recognize my contributions within the industry.
7
Awards that reflect my ongoing commitment to quality and innovation, and recognize my contributions within the industry.
7
Awards that reflect my ongoing commitment to quality and innovation, and recognize my contributions within the industry.
7
(Services)
Digital
/
Branding
/
Art direction
/
Packaging
/
Motion design
/
I build seamless digital experiences that reflect your brand’s values and connect with users. My digital design work includes websites, apps, and interactive content tailored for modern platforms. I focus on intuitive user journeys, responsive design, and performance optimization to keep users engaged and coming back.
Whether it's a dynamic site or an engaging microsite, I deliver digital solutions that are visually rich, user-friendly, and optimized for performance.
(Services)
Digital
/
Branding
/
Art direction
/
Packaging
/
Motion design
/
I lead the visual storytelling process, ensuring every element aligns with your brand’s voice and vision. My art direction services balance innovation with consistency, helping your message resonate. From overarching creative concepts to the smallest visual cues, I ensure a harmonious aesthetic that leaves impression.
From concept to execution, I guide creative teams to bring bold, cohesive campaigns to life. I make sure every visual speaks clearly and powerfully to your audience.
(services)
Branding
I create distinctive brand identities that stand out and endure. By aligning visual language with your values, I craft memorable brands that connect emotionally and communicate effectively. My branding work combines strategic insight with creative precision, delivering assets that are both iconic and adaptable.
Packaging
My packaging design elevates products with style and clarity. I combine aesthetics, function, and brand storytelling to create designs that engage consumers and inspire loyalty. Every package is a tactile brand experience, carefully crafted to communicate value, differentiate on the shelf, and build emotional connection.
Digital
I build seamless digital experiences that reflect your brand’s values and connect with users. My digital design work includes websites, apps, and interactive content tailored for modern platforms. I focus on intuitive user journeys, responsive design, and performance optimization to keep users engaged and coming back.
Branding
I create distinctive brand identities that stand out and endure. By aligning visual language with your values, I craft memorable brands that connect emotionally and communicate effectively. My branding work combines strategic insight with creative precision, delivering assets that are both iconic and adaptable.
Packaging
My packaging design elevates products with style and clarity. I combine aesthetics, function, and brand storytelling to create designs that engage consumers and inspire loyalty. Every package is a tactile brand experience, carefully crafted to communicate value, differentiate on the shelf, and build emotional connection.
Digital
I build seamless digital experiences that reflect your brand’s values and connect with users. My digital design work includes websites, apps, and interactive content tailored for modern platforms. I focus on intuitive user journeys, responsive design, and performance optimization to keep users engaged and coming back.
Branding
I create distinctive brand identities that stand out and endure. By aligning visual language with your values, I craft memorable brands that connect emotionally and communicate effectively. My branding work combines strategic insight with creative precision, delivering assets that are both iconic and adaptable.
Packaging
My packaging design elevates products with style and clarity. I combine aesthetics, function, and brand storytelling to create designs that engage consumers and inspire loyalty. Every package is a tactile brand experience, carefully crafted to communicate value, differentiate on the shelf, and build emotional connection.
Digital
I build seamless digital experiences that reflect your brand’s values and connect with users. My digital design work includes websites, apps, and interactive content tailored for modern platforms. I focus on intuitive user journeys, responsive design, and performance optimization to keep users engaged and coming back.
Branding
I create distinctive brand identities that stand out and endure. By aligning visual language with your values, I craft memorable brands that connect emotionally and communicate effectively. My branding work combines strategic insight with creative precision, delivering assets that are both iconic and adaptable.
Packaging
My packaging design elevates products with style and clarity. I combine aesthetics, function, and brand storytelling to create designs that engage consumers and inspire loyalty. Every package is a tactile brand experience, carefully crafted to communicate value, differentiate on the shelf, and build emotional connection.
Digital
I build seamless digital experiences that reflect your brand’s values and connect with users. My digital design work includes websites, apps, and interactive content tailored for modern platforms. I focus on intuitive user journeys, responsive design, and performance optimization to keep users engaged and coming back.
Branding
I create distinctive brand identities that stand out and endure. By aligning visual language with your values, I craft memorable brands that connect emotionally and communicate effectively. My branding work combines strategic insight with creative precision, delivering assets that are both iconic and adaptable.
Packaging
My packaging design elevates products with style and clarity. I combine aesthetics, function, and brand storytelling to create designs that engage consumers and inspire loyalty. Every package is a tactile brand experience, carefully crafted to communicate value, differentiate on the shelf, and build emotional connection.
Digital
I build seamless digital experiences that reflect your brand’s values and connect with users. My digital design work includes websites, apps, and interactive content tailored for modern platforms. I focus on intuitive user journeys, responsive design, and performance optimization to keep users engaged and coming back.
Branding
I create distinctive brand identities that stand out and endure. By aligning visual language with your values, I craft memorable brands that connect emotionally and communicate effectively. My branding work combines strategic insight with creative precision, delivering assets that are both iconic and adaptable.
Packaging
My packaging design elevates products with style and clarity. I combine aesthetics, function, and brand storytelling to create designs that engage consumers and inspire loyalty. Every package is a tactile brand experience, carefully crafted to communicate value, differentiate on the shelf, and build emotional connection.
Digital
I build seamless digital experiences that reflect your brand’s values and connect with users. My digital design work includes websites, apps, and interactive content tailored for modern platforms. I focus on intuitive user journeys, responsive design, and performance optimization to keep users engaged and coming back.
Branding
I create distinctive brand identities that stand out and endure. By aligning visual language with your values, I craft memorable brands that connect emotionally and communicate effectively. My branding work combines strategic insight with creative precision, delivering assets that are both iconic and adaptable.
Packaging
My packaging design elevates products with style and clarity. I combine aesthetics, function, and brand storytelling to create designs that engage consumers and inspire loyalty. Every package is a tactile brand experience, carefully crafted to communicate value, differentiate on the shelf, and build emotional connection.
Digital
I build seamless digital experiences that reflect your brand’s values and connect with users. My digital design work includes websites, apps, and interactive content tailored for modern platforms. I focus on intuitive user journeys, responsive design, and performance optimization to keep users engaged and coming back.
Branding
I create distinctive brand identities that stand out and endure. By aligning visual language with your values, I craft memorable brands that connect emotionally and communicate effectively. My branding work combines strategic insight with creative precision, delivering assets that are both iconic and adaptable.
Packaging
My packaging design elevates products with style and clarity. I combine aesthetics, function, and brand storytelling to create designs that engage consumers and inspire loyalty. Every package is a tactile brand experience, carefully crafted to communicate value, differentiate on the shelf, and build emotional connection.
Digital
I build seamless digital experiences that reflect your brand’s values and connect with users. My digital design work includes websites, apps, and interactive content tailored for modern platforms. I focus on intuitive user journeys, responsive design, and performance optimization to keep users engaged and coming back.
(Recognition)
(Recognition)
2025
Milano Digital Week
Milano Digital Week
Winning project
wining project
Sclerosi multipla
Sclerosi multipla
Devs for Health in HIV
Devs for Health in HIV
Winning project
winning project
fHIVe
fHIVe
Save The Children
Save The Children
Winning photographer
winning photographY
In her eye
In her eye
Scatti Attivi
Scatti Attivi
Finalist photographer
winning photographY
Fast & Slow
Fast & Slow
Serendipia
CSSDA
Winning photographer
winning photographY
Alright
Alright
2024
Fuori dal Comune
Fuori dal Comune
Winning photographer
winning photographY
Kinetic Form
Kinetic Form
Il coraggio delle donne
Il coraggio delle donne
Winning photographer
winning photographY
Polestar
Polestar
2023
The future is an invisible playground.
The future is an invisible playground.
The future is an invisible playground.