A playful identity and packaging system for Milo & Felix’s limited-edition coffee drop.
Milo & Felix
A playful identity and packaging system for Milo & Felix’s limited-edition coffee drop.
Milo & Felix
(Services)
(Services)
Art Direction
Art Direction
,
,
Branding
Branding
,
,
Packaging
Packaging
(Industry)
(Industry)
Food
Food
(Year)
(Year)
2025
2025
(Information)
(Information)
Milo & Felix isn’t just coffee — it’s a feeling.
For this limited cold brew release, I created a brand world rooted in warmth, humor, and simplicity. A friendly duo (a dog and a dreamer) bring the story to life, one cup at a time.
Milo & Felix isn’t just coffee — it’s a feeling.
For this limited cold brew release, I created a brand world rooted in warmth, humor, and simplicity. A friendly duo (a dog and a dreamer) bring the story to life, one cup at a time.
(Information)
(Information)
I leaned into bold, friendly type and hand-drawn illustrations to give the brand a distinct personality — soft around the edges, but full of energy.
I leaned into bold, friendly type and hand-drawn illustrations to give the brand a distinct personality — soft around the edges, but full of energy.
(Information)
(Information)
Inspired by bento boxes and Japanese gift culture, the carrier doubles as a playful piece of design that feels thoughtful and crafted — not mass-produced.
Inspired by bento boxes and Japanese gift culture, the carrier doubles as a playful piece of design that feels thoughtful and crafted — not mass-produced.
(Information)
(Information)
I paired a chunky serif with simple linework and a limited palette — blue, red, kraft. It keeps things grounded and human, without over-designing.
I paired a chunky serif with simple linework and a limited palette — blue, red, kraft. It keeps things grounded and human, without over-designing.
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